The Brief:
Create an original long distance performance footwear concept.
Incorporate the root of New Balance.
Should be sustainably designed.
Must feel authentically New Balance.
Should be elite level equipment that a niche group can wear.
Product should elicit emotion.
Analis’ Schedule
5:30 AM MORNING WORKOUT
7:30 AM GETTING READY FOR THE DAY
9:00 AM GOES TO WORK
5:00 PM HOME WITH FAMILY
TRAINS WITH A LOCAL RUNNING GROUP
3x/WK: 1/2 MI - 5 MI REPEATS, SPEED TRAINING
2x/WK: LONGER SLOW RUNS
1 - 2x/WK: SWIMMING & WEIGHT TRAINING
WAKES UP HER LITTLE BOY, LUCAS
& TAKES HIM TO DAYCARE
CIRCLE OF BLUE, A NON-PROFIT ORGANIZATION
WHICH ADVOCATES FOR WATER CONSERVATION
MAKES DINNER FOR HER FAMILY
GOES ON AN EVENING WALK WITH LUCAS
& HER PARTNER, ANTHONY
By conducting interviews and reviewing analytics, we established the most frequent injuries sustained by long distance runners. the most common being shin splints and cramping due to fatigue. This allowed me to both design to resolve the issues and implement advanced materials that better benefitted the 2030 athlete.
Ideation and Design Research:
